SAE BRASIL is the country’s main mobility channel and the leading authority on the subject. With over six thousand members and 800 volunteers, SAE BRASIL identified the need for a new product to engage its users, generate revenue, and manage its events and courses.
This project was carried out in partnership with UEX, a Curitiba-based Venture Builder focused on growth, investment, support, and the creation of disruptive businesses, with the concept of open innovation.
Abstract
The idea to develop this application emerged from a comprehensive analysis conducted by SAE BRASIL, involving key directors of the institution, innovation teams, data analysis, field research, and other actions.
All this wealth of references and materials translated into the need to align business strategies with a platform focused on courses, events, and serving as the social network of the mobility industry, acting as a hub for the main topics in the field of mobility.
UEX’s proposal for the solution was to create an application with a web extension, incorporating various familiar features of social networks such as posts, contact networks, personal feeds, suggested content, etc. It also includes the ability to sell courses, materials, and events, a central hub for videos and paid content, as well as the management of subscriptions.
We believed that in order to achieve the desired outcome, it was necessary to create an engaging environment in the mobility market, providing opportunities for interaction between aspiring individuals and industry experts, visibility for all levels of interest, official content from SAE channels, and greater recognition for the industry as a whole.
Proccess
Understanding the Problem
The first step is to understand the problems that need to be solved, list them, and structure them into a plan.
Desk Research
This is the well-known stage of general research, where you gather references on similar problems and gain a global understanding of the problem and the market.
Defining the Target Audience
Having clarity about who will be the end user of the product ensures that the research and project development are effectively directed towards a solution. This is where the Persona comes into play.
Defining the Opportunities
After gaining a better understanding of the landscape, the project proposal was defined: a hub that addresses the key needs of SAE and the mobility market.
Divide and Conquer
With all the gathered information, the project is divided into deliverables in order to achieve the best outcome within the defined timeline with the client.
Style Definitions
Before defining the main screens, some studies are conducted to determine the visual language that will be adopted.
Prototyping
Starting with wireframes and progressing to high-fidelity mockups in Figma, this is the longest stage of the process – after all, there are screens for both web and app navigation.
Validation
With the mockup created, it’s time to test and present it to the client. For this stage, usability tests were conducted with individuals within the identified persona profile, as well as other age groups.
Solution
As a result, following the guidelines set by UEX and SAE within the defined scope, the prototype followed a familiar approach to existing social media platforms with similar purposes such as posting, interacting, connecting, events, videos, etc.
