Project Description

New visual identity for ROPPE/REAX

In order to become more competitive throughout Latin America, Reax has been rebranded as ROPPE. The proven quality of our products remains unchanged, as well as our partnership with the Brazilian Olympic Committee (COB) and exclusive distribution by BRW Sports Group.

In this new brand identity, we proposed an element that represents the strength, agility, and mastery of our products and professionals. The owl symbolizes these concepts well, while also conveying the idea of constant movement and expertise in various fields. Strength, agility, and far-sightedness are the focal points of our brand’s new direction. Along with the new visual identity, we have introduced new packaging and a website.

(Note: The translation assumes “ROPPE” and “REAX” are the same brand with a name change. If they are separate entities, please provide clarification for accurate translation.)