Visual identity, dashboard (visual), and website (visual + HTML/CSS) designed for the startup Moxchat. It is a live chat platform focused on providing a simple, fast, and cost-effective communication system for companies and their customers. The name “Mox” is a direct reference to the nuclear fuel of the same name, chosen for its connotation of efficiency and energy, as well as its short and impactful nature.

Another consideration was the ease of pronunciation in major languages worldwide, as this Brazilian startup aims to become globally recognized.