Project Description

Visual Identity developed for the Flow functional training course. The brand belongs to BRW Sports Group and offers training for professionals in the field of physical education, such as personal trainers and physiotherapists. The courses offered include certification in multifunctional training, quick single-module courses, and an upcoming E-learning program.

The core of the course is the infinite combinations of movements, making it a multifunctional training program. This concept is reinforced in the development of the brand, both in the structuring of new courses and in the visual translation of Flow.