Project Description

The repositioning proposal for Monte Castello Hotel begins with a name change to Wynn Batel, which allows for a new presentation of the property.

The project is based on observations and research about the hotel and its category. The visual concept for Wynn Batel follows a modern and clean design approach, incorporating elements commonly associated with the industry. This positioning aims to enhance the hotel’s functionality in the market and facilitate user identification.

The new visual identity features a handwritten font for the name to create a sense of closeness with the audience. The logo incorporates stylized elements of the letters W and B, forming a cohesive symbol. The key color used is gold, adding a touch of refinement to the brand.